ABOUT OYR
On your right.
It's what you call out as you pass someone. We keep left in India, so you pass on the right. Fast enough to overtake. Decent enough to warn you first.
That's who we make kit for. Runners who take the sport seriously, and themselves a lot less.
Made by one of them.
OYR is run by Divya: a decade of riding & running & the occasional podium. She, along with OYR athletes, is the first to test everything we make and the one who decides whether it gets made at all.
Right now, that's a trisuit. She entered her first Ironman 70.3 partly to test it, and started swimming from zero in June. On 1 November she lines up in Goa wearing our prototype: a 1.9 km swim, 90 km on the bike, then a half marathon.
If it holds up for all 113 km, we'll make it. If it doesn't, we won't.

Every product, the same treatment.
The trisuit is the extreme version. Everything we make goes through the same steps.
- 01
WEIGH
Check the weight of every sample.
- 02
WEAR
OYR athletes run, ride or race in every sample.
- 03
FIX
Whatever fails gets fixed. The seam, the stitch, the fit.
- 04
REPEAT
Then we sample again, as many rounds as it takes.
The long way round.
It would be faster to make more. We'd rather make fewer things, properly. So the range stays small, grows slowly, and every piece is designed here, for the roads we actually run on.

You'll forget it's on.
Nobody else will.
That's what the long way round is for.
Free shipping across India. Free size exchange.